Smartphone usage on the rise


smart phone thumb Smartphone usage on the riseWhether in bed, on the loo, in a business meeting or during a first date, a new survey suggests no place or moment is sacred when it comes to using a smartphone.

Forty-six per cent of Australian mobile phone users are now using smartphones, up from 31 per cent in 2010, according to a survey released by Telstra on Monday.

The number is set to climb to 60 per cent in the next 12 months, and nowhere it seems is off bounds when it comes to hopping online.

‘It’s clear smartphones are becoming an inseparable part of our lives, with Telstra’s research indicating they now help us to shop smarter, connect with our social networks and kill boredom during business meetings,’ Telstra consumer executive director Rebekah O’Flaherty said in a statement on Monday.

Four in 10 of the users surveyed say they have used their smartphone when trying to avoid a social encounter, with one in four using the gadgets during business meetings.

Home was the most popular place to access the net on phones, with 86 per cent surveyed saying they had done so.

Trains, buses and ferries came in next at 59 per cent, with 56 per cent saying they had accessed the net in bed, 33 per cent while on the toilet and 11 per cent on a date.

Smartphones are also catching up to PC usage in some areas, with one in four people surveyed saying they visited social networking sites such as Facebook more on their mobiles.

‘While men love to visit app stores and browse news and sports sites, women prefer to spend their time connecting with friends with half saying they check social network sites daily – compared with just a third of men,’ Ms O’Flaherty said.

More people are also going online when shopping, with 47 per cent using their phones to find information about a product.

‘It’s also clear we love our apps,’ she said.

‘Almost one in four smartphone web-surfers have downloaded more than 20 free apps.

‘Social network apps and games are rated most useful, followed by weather, transport, maps, banking and health-related apps.’

The survey, conducted by Nielsen, surveyed 2827 people aged 16 and over from across Australia.

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Nokia losing ground in smartphone race


nokia thumb Nokia losing ground in smartphone raceNokia is fighting to regain share of the smartphone market.

The firm is still the world’s largest mobile phone maker, but has been slipping badly in the smartphone market, where it now has a 26% share – down from 42% a year ago.

Its profits in the three months to March were AU$464m, down only slightly from AU$472m in the same period last year.

In February, Nokia said it was joining forces with Windows to fight back against rivals including Apple, by getting rid of its dated Symbian operating system and replacing it with Windows 7.

It has now said it expects the change will take up to two years, in which time analysts believe it will slip further behind Apple.

Nokia added the move will save it 1bn euros a year – part of which will come from job cuts being announced next week.

It said the current quarter would be more “challenging” as it deals with disruptions to the supply chain following the devastation of the tsunami in Japan.

By contrast, Apple reported a profit figure of AU$5.6bn for its second quarter – boosted by the record sale of 18.6 million iPhones in the period.

But iPad sales were 4.69 million, below analysts’ expectations, which Apple puts down to customers waiting for the newly-released iPad2.

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Smartphone hacker threat


smart phone thumb Smartphone hacker threatMost people know the importance of having up-to-date security on their computers, but many are not as vigilant when it comes to smartphones.

The phones allow similar access to the web and store all your personal information, making users an easy target for hackers.

Experts say the best way to protect your personal information is by keeping your software up-to-date, as hackers are typically three generations behind the newest technology.

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Android Takes Lead in Smartphone OS Share


 Android Takes Lead in Smartphone OS ShareWhen it comes to US consumer marketshare by operating system, Android (29%) appears to be pulling ahead of RIM Blackberry (27%) and Apple iOS (27%), according to new Nielsen Company analysis of January 2011 data. But an analysis by manufacturer shows RIM and Apple to be the winners compared to other device makers, since they are the only ones creating and selling smartphones with their respective operating systems.

HTC follows with 12% of consumer smartphone owners having an HTC Android device and 7% owning an HTC device running a Microsoft OS. Ten percent of consumer smartphone owners had a Motorola Android device and 1% owned a Motorola device running a Microsoft OS.

The other device manufacturer representing a significant percentage of consumers using a smartphone with the Android OS is Samsung (5%). Two percent of consumers also use a Samsung smartphone running Microsoft OS.

Ten percent of consumer smartphone owners use a device running Microsoft OS. The Palm/Web and Symbian operating systems combined only account for roughly 8% of the US smartphone market.

 Android Takes Lead in Smartphone OS ShareOf the three most popular US smartphone operating systems, Android seems to attract more young consumers. About 21% of Android users are 18-24 (representing six of Android’s 29 share percentage points), compared to about 15% of RIM Blackberry and Apple iOS users (four of 27 percentage points each).

The youngest adult consumers segment is where Android has a notable edge on its two chief rivals. Percentages of all other age brackets are fairly similar.

The rapid adoption of Google Android mobile devices during 2010 made Google the second-largest smartphone operating system (OS) in the US by the end of the year, trailing only market leader RIM, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates that among smartphone OS platforms, RIM retained its lead with 31.6% market share in December 2010 (although decreasing roughly one-quarter from 41.6% the previous year).

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Apple, Android, RIM in Tight Struggle to Lead Smartphone Market


nielsen smartphone os jun nov jan11 thumb Apple, Android, RIM in Tight Struggle to Lead Smartphone MarketThe race for the lead in US smartphone operating system (OS) consumer market share is tighter than it has ever been, according to November 2010 data from The Nielsen Company. Nielsen research indicates the popularity of the Android OS among those who purchased a smartphone in the last six months (41%) makes it the leading OS among recent acquirers, while Apple iOS retains a slim lead in overall market share.

As mentioned above, Android captured a roughly 41% share of Americans who had acquired a smartphone in the last six months in November 2010, well ahead of number two Apple iOS (about 27%). Both of these OS platforms grew in popularity among this demographic from June 2010 (27.5% and 21%, respectively).

In contrast, RIM Blackberry lost close to half its formerly leading share of recent acquirers in that same time period. While 35% of recent smartphone acquirers used the RIM Blackberry OS in June 2010, only about 19% did in November 2010, placing it a distant third.

nielsen smartphone os share jun nov jan11.thumbnail Apple, Android, RIM in Tight Struggle to Lead Smartphone MarketDespite its surge among recent acquirers, when it comes to overall consumer market share, Android OS (about 26%) is still behind Apple iOS (close to 29%). RIM Blackberry’s position is less clear. Its share (also about 26%) puts it within the margin of error of both Apple iOS and Android. In other words, RIM remains statistically tied with both Apple for first and Android for third. Apple’s clear lead over Android notwithstanding, Nielsen says this race might still be too close to call.

However, RIM Blackberry has lost its clear number one position in June 2010 (34%), while Android has gained more than 50% market share from 15% in the same time period.

nielsen recent v total smartphone jun nov jan11.thumbnail Apple, Android, RIM in Tight Struggle to Lead Smartphone MarketAll three smartphone OS leaders, Apple iOS, RIM Blackberry and Android, are benefiting from strong demand for smartphones. In November, 45% of recent acquirers chose a smartphone over a feature phone, while 31% of all consumers owned a smartphone.

Growth in smartphone ownership among both overall consumers and recent acquirers grew briskly from June to August 2010 and then moderated between September and November 2010.

A leading 29% of smartphone application publishers say they will begin supporting the Android platform next year, according to the Millennial Media November 2010 Mobile Mix report. This outdistances the second-most-popular new smartphone app platform for next year, iPad (20%), by a healthy margin. Twenty percent of smartphone app publishers also plan to begin supporting Windows Phone7 next year. No other platform has anywhere close to this level of planned new support, with RIM coming in a distant fourth (12%).

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Smartphone Popularity Increases


smart phone thumb Smartphone Popularity IncreasesSmartphones showed an increasing presence in the US mobile device market in October 2010, according to the latest Millennial Media Mobile MIX report.

millenial top 30 mobile device oct2010 nov10.thumbnail Smartphone Popularity IncreasesLooking at October 2010 US marketshare figures for mobile devices, Millennial data shows smartphones occupying seven of the top 10 spots. This includes number one Apple iPhone (about 16% marketshare) and number two Blackberry Curve (about 8% marketshare).

In addition, smartphones constituted 20 of the top 30 mobile devices for the month. The list also included three connected devices (including number three Apple iPod Touch with about 7.5% marketshare). The highest-ranking feature phone out of the remaining seven devices on the list was number five Samsung Freedom (about 2%).

millenial media device os mix oct2010 nov10.thumbnail Smartphone Popularity IncreasesSmartphone impression share increased 3% month-over-month and accounted for 61% of the mobile phone impression share in October. Millennial analysis indicates this increase demonstrates the continued rapid consumer adoption of smartphones.

Meanwhile, feature phone impression share increased 1% month-over-month and represented 28% of the smartphone, feature phone and connected device mix.

Android is now tied with iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 37% impression share on the network.

For the first time, Symbian was featured in the Millennial smartphone OS mix and had a 2% impression share during October 2010.

millenial media device input mix and carrier mix oct2010 nov10.thumbnail Smartphone Popularity Increases

The device input mix remained relatively static month-over-month, with touchscreen and Touch & QWERTY devices making up 75% of the total impressions. Meanwhile, the carrier mix continued to demonstrate a growth in diversity of the mobile web with no carrier having more than 19% of the total impressions on the Millennial network.
millenial media top10 mobile apps oct2010 nov10.thumbnail Smartphone Popularity Increases
millenial media smart phone sales oct2010 nov10.thumbnail Smartphone Popularity Increases

Android requests grew 65% month-over-month. Since January 2010, Android has grown 2,182%. Apple requests increased 12% month-over-month. Since January 2010, Apple has grown 32%. RIM requests increased 43% month-over-month. Since January 2010, RIM has increased 243%. iPad requests grew 112% month-over-month.

Data from a new IHL Group/Retail Connections study indicates 49% of mobile phone users are considering an iPhone for their next phone. The only other mobile phone platform approaching the iPhone in popularity was Android (40%). Blackberry followed at 22%. Only 8% of respondents are considering a Windows smartphone, meaning it has the same popularity as a standard cell phone. A tiny fraction of respondents (1%) are considering an HP/Palm-based smartphone.

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Teen Texting Jumps 8%

US teens age 13-17 sent and received average of 8% more text messages in Q2 2010 than in Q2 2009, according to new data from The Nielsen Company.

Teen Females are Queens of Texting
Teens age 13-17 sent and received average of 3,339 monthly text messages in Q2 2010, 8% more than Q2 2009 and more than six per waking hour.


No one texts more than teens (age 13-17), especially teen females, who send and receive an average of 4,050 texts per month. Teen males also outpace other male age groups, sending and receiving an average of 2,539 texts. Young adults (age 18-24) come in a distant second, exchanging 1,630 texts per month (a comparatively meager three texts per hour).

Texting Trumps Safety
Texting is the main reason teens get a cell phone, with 43% claiming it is their primary reason for getting one. Safety, which was the main teen reason for getting a phone in 2008, is now less important. It is secondary among girls and less so among boys. Keeping in touch with friends is still one of the top three factors, too.


Overall, percentages of teens citing specific reasons for obtaining a cell phone did not greatly vary between Q2 2009 and Q2 2010.

Voice Usage Drops in Younger than 55
Tracking use of voice telephony by age group, voice usage declined in every age bracket younger than 55 between Q2 2009 and Q2 2010. It slightly increased among the 55-to-64-year-old and 65 and older demographics.


Voice activity has decreased 14% among teens, who average 646 minutes talking on the phone per month. Teen females, who are more social with their phones, average about 753 minutes per month, while males use around 525 minutes.

Teens Use More Mobile Data, Apps
While teen usage of mobile data and applications does not reach levels of activity seen by young adults, it has increased substantially since Q2 2009, growing from 14 MB to 62 MB. This fourfold increase is the largest jump among all age groups. Much of this boost is led by males, who are more gadget-savvy and consume 75 MB of data, compared to 17 MB in Q2 2009. Teen females use about 53 MB of data, compared to 11 MB a year ago.


Teens are not only using more data, but they are also downloading a wider range of applications. Software downloads among teen subscribers who use apps enjoyed a solid 46% increase in activity, from 26% to 38%. This includes popular apps such as Facebook, Pandora or YouTube.

Usage of the mobile web has also surpassed activity on pre-installed games, ringtone downloads and instant messaging. Other mobile activities like mail and text alerts have also seen significant growth.

Teens Text 5x More than Adults
Teens ages 12-17 send and receive a median of five times more texts per day than adult texters, according to recent data from the Pew Internet & American Life Project. Slightly more than half (51%) of adults who text send one to 10 texts per day, compared to 22% of teens.

The percentages of texting adults and teens who send 11-20 and 21-50 average daily texts are fairly similar. Where teens begin to outpace adults is in the percentage who send 51-100 average texts daily (18% to 7%), and more notably in the percentage who send 101-plus average texts daily (29% to 8%).

Ultimately, adults who text typically send and receive a median of 10 texts a day; teens who text send and receive a median of 50 texts per day.