Books, Clothing Top Planned Online Purchases

 Books, Clothing Top Planned Online Purchases

Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of Nielsen Company global data by My Coupon Codes. Forty-four percent of global online consumers say they will buy books online in the next six months, while 36% plan to buy clothing.

Other top planned near-term online purchases include airline tickets (32%), electronic equipment (27%) and airline reservations (26%).

 Books, Clothing Top Planned Online Purchases

Comparing global online spending in the Western hemisphere compared to the Eastern hemisphere, it becomes clear that consumers in the East perform more of their monthly shopping online than their Western counterparts. For example, 51% of Western consumers spend less than 5% of their total monthly expenditures online, 27.5% more than the 40% of Eastern consumers who spend this small amount online per month.

While 28% of both Eastern and Western consumers perform 5-10% of their monthly spending online, the real differences occur in the rates with which they perform 11-25% and 26-50% of their monthly spending online. Nineteen percent of Eastern consumers perform 11-25% of their monthly spending online, 36% more than the 14% of Western consumers who do so.

The discrepancy is even larger among consumers who perform 26-50% of their monthly spending online. Nine percent of Eastern consumers spend this amount, 80% more than the 5% of Western consumers who do so. Spending beyond this level online is rare for consumers in both hemispheres.

 Books, Clothing Top Planned Online PurchasesAlmost nine in 10 (87%) consumers in the Asia-Pacific region have shopped online. Rates online shopping among consumers in Europe (85%), North America (83%) and South America (81%) are relatively similar. However, only 53% of consumers in the Middle East, Africa and Pakistan region have shopped online.

 Books, Clothing Top Planned Online PurchasesIn addition to being the most active online shoppers, Asia-Pacific consumers are also the most critical, with 49% of reviews from consumers in this region being negative. Consumers in Europe (32%) are least critical. Fifty-seven percent of online consumers consider customer reviews prior to making a consumer electronics purchase; other items with a large percentage of online consumers checking reviews include cars (45%) and software (37%).

Consumers who are brand advocates, meaning they habitually share information about products they use, are far more likely to share product data online than non-advocates, according to research released by marketing network BzzAgent in May 2011. This includes using social media, email, e-commerce websites, and online feedback mechanisms.

Brand advocates (28%) are four times as likely as non-advocates (7%) to share information about products, brands, sales or stores via online feedback mechanisms than non-advocates. They are also roughly twice as likely to share information via social media (58% compared to 27%) and e-commerce websites (43% compared to 22%). A smaller, but still significant discrepancy exists in the use of email (53% compared to 39%) for sharing product information.


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In-stream Online Video Boosts Brand Recall

Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, making it difficult for marketers to decide where to start.

Research from Yahoo! indicates certain video ad units are better at boosting advertiser and brand recall than others, providing marketers a tentative roadmap for increased online video advertising success.

In Yahoo!’s study, video viewers recalled seeing pre-, mid- and post-roll ads more often than any other display ad type. More than half (53%) of respondents who recalled seeing some advertising remembered viewing these in-stream ads.

However, the pervasiveness of an ad unit type can still have a large influence on recall. For example, 35% of viewers were able to recall seeing static banner ads, one of the most common display ad types. In contrast, only 13% of viewers remembered seeing seemingly more eye-catching video banner ads.

This seems counterintuitive when comparing the dynamic nature of video to static creative. But users are much more commonly exposed to standard banner ads than online video banner ads; users can hardly recall ads they rarely or never see.

The concept of exposure influencing recall is also echoed in the fact that in-stream units like pre-roll ads—the most recalled ad unit types—are also the most used video units by US marketers, according to Break Media.

Viewers not only remember seeing these in-stream units, they also recall the ads’ subjects. Almost half (47%) of respondents said they remembered the brand or product advertised after viewing a pre-, mid- or post-roll video ad. This is not surprising given the often mandatory—and interruptive—viewing nature of these units.

Worth noting is the ability of expandable video banners and pop-up video ads to prompt user action: 39% of respondents reportedly acted after viewing an expandable video ad, compared to only 20% of pre-, mid- and post-roll video ad viewers.

Expandable and pop-up video ads were also more likely to aid users in purchase decisions than any other display ad type. Such findings hint at the potential use of these video ad units for direct response-related campaign objectives.

As the industry continues to mature and new formats undoubtedly emerge, video advertisers will be presented with new ways to engage viewers and enhance their brands. For now, brand marketers are best served leveraging the use of in-stream video ads and investing in the creation of professional, branded content to boost brand recall.


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May 2011 Australian Online Video Rankings

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online video thumb May 2011 Australian Online Video Rankings

comScore today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month, reaching 3 out of every 5 online users at an average of 70 videos per viewer.

Top 10 Video Properties by Videos Viewed

Australian Internet users watched nearly 1.2 billion total videos in May, with Google Sites ranking as the top video property with 613 million videos, representing 52.3 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the Google Sites property. Microsoft Sites ranked second with 35.6 million videos, or 3.0 percent of all online videos viewed. Facebook.com ranked third with 16.9 million videos (1.4 percent), followed by VEVO with 16.4 million videos (also 1.4 percent) and Yahoo! Sites with 15.6 million videos (1.3 percent).

Comscore 1 thumb1 May 2011 Australian Online Video Rankings

Top 10 Video Properties by Viewers

Nearly 10.8 million viewers watched an average of 108.8 videos per viewer during May. Google Sites attracted nearly 8.7 million unique viewers during the month (70.7 videos per viewer), followed by Microsoft Sites with 3.3 million viewers (10.7 videos per viewer) and Facebook.com with 2.9 million viewers (5.9 videos per viewer).

Comscore 2 thumb1 May 2011 Australian Online Video Rankings

Top News Sites by Total Videos Viewed

An analysis at video viewing occurring on News/Information sites found that viewers watched an average of 46.6 minutes of video in the category during May, with 17 percent of the entire online audience viewing video on News/Information sites during the month. Based on total videos viewed, Australian Broadcasting Corporation led as the top destination with nearly 5.5 million videos viewed on the site in May. Australian Broadcasting Corporation also saw the highest average minutes per viewer of the top 5 destinations at 66.6 minutes per viewer during the month.

Yahoo! News Network ranked as the second largest News/Information video destination based on total videos viewed with nearly 1.5 million videos watched on the site in May, followed by News.com.au Sites with 1.46 million videos. CNN Network and HPMG News rounded out the top five with viewers watching a total of 1.38 million videos and 714,000 videos, respectively.

Comscore 3 thumb1 May 2011 Australian Online Video Rankings


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Men savvier online networkers

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linkedin thumb Men savvier online networkersMen are leading the way when it comes to forging professional connections online, a new study has found.

LinkedIn, a professional web-based networking site, studied the details of men and women across a range of industries and looked at the ratio of their online connections.

Of their two million Australian users, they found that men tend to have more online connections than women.

However, there were particular professions and organisations where females dominated the online environment.

These industries included writing and editing, philanthropy and marketing and advertising.

At RailCorp, Origin Energy and Leighton Contractors women also ruled the web.

The top industries where blokes dominated were in the military, capital markets, human resources and newspapers.

Males were also found to be savvier at Queensland Health, Flight Centre and the University of NSW.

Career coach Sally-Anne Blanshard encouraged females to hop online.

‘We are in a world where we are time-short, have technology at our fingertips and have ever-increasing demands outside of work,’ Ms Blanshard said in a statement.

‘I think face-to-face networking definitely still has its place, but I stress to my clients, especially female clients, to build up their networks online.’

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Online shops opportunity for retailers

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shopping cart thumb Online shops opportunity for retailersAustralian retailers should be more imaginative if they want to dominate the online shopping landscape like their international counterparts, Sue Morphet says.

The Pacific Brands chief executive officer told a Brisbane business lunch on Thursday that online shopping was both a threat and an opportunity.

It’s just a matter of attitude, she said.

Comercial survival was in the hands of Australian retailers who had to embrace the online world, she said.

Ms Morphet said seven of the top 10 online retailers in the US were also bricks and mortar stores and it was a similar story in the UK.

‘In the US stores like Walmart, Staples, Sears and Best Buy and in the UK Tesco, Marks and Spencer are in the top 10 online stores,’ Ms Morphet said.

‘In Australia we don’t have any bricks and mortar retail stores in the top 10 online stores, none at all – we have eBay, Amazon, Deals Direct,’ she said.

‘Many of the successful online retailers can continue to have their bricks and mortar presence… but we need to understand this whole phenomena and move with it.

‘People shop for experiences not just for purchasing goods.’

She contrasted the success of boutique bookstores with the failure of other major book retailers as the industry faces an online squeeze.

‘The ones that do more than just price will be the ones that succeed,’ she said.

‘What we are seeing now is a consumer who shops on price or on quality, they will shop for the number one brand or the price point offer.

‘In order for us to justify the value of our brands our product has to be innovative, it has to have high quality and be very engaging in the needs, wants and emotions of the shopping public.’

Ms Morphet said recent calls for online stores to pay GST was unhelpful and energy should be focused on thinking of clever ways to appeal to customers.

‘Where the recommendation to buy used to come from traditional advertising or the sales person in the store, now it’s coming from social networks,’ she said.

‘Bonds has 60,000 Facebook fans.

‘Customers have always been able to go down the street and seek a better price … (but the) street is a whole lot longer and a whole lot easier to navigate.

‘We need to be frank, the problem is not the lack of a 10 per cent GST.

‘Retailers have to be offering excellent range, excellent value and excellent service, if you’re not doing that customers will go elsewhere and the internet as made it easier for them to do so.’

She says retailers need to think about how they pitch brands, use social networking marketing to communicate and satisfy customers.

Ms Morphet explained how innovative thinking saw a 1000 per cent increase for pillow sales when Pacific Brands launched its Tontine date-stamped pillows last year.

‘Innovation is what we need to redefine our categories,’ she said.

‘People have been buying white pillows for a hundred years … but this (result) was unbelievable,’ she said.

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China’s online population rises to 477m

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China Internet thumb Chinas online population rises to 477mThe number of internet users in China, already the world’s largest online market, hit 477 million at the end of March, a senior government official said.

The official from the Telecommunications Administration Bureau, which falls under the Ministry of Industry and Information Technology, announced the figure at a meeting in Beijing, the official Xinhua news agency reported on Monday.

The number of people using the internet in China had hit 457 million at the end of 2010, meaning that more than one-third of its 1.3 billion-strong population were online.

China’s spiralling online numbers have turned the internet into a forum for citizens to express their opinions in a way rarely seen in a country where the traditional media is under strict government control.

The growing strength and influence of the web population has prompted concern in Beijing about the internet’s potential as a tool for generating social unrest, and authorities have stepped up surveillance in recent years.

The government blocks web content that it deems politically sensitive in a vast system dubbed the “Great Firewall of China”.

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Online Moms Use Facebook, Email

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A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online communication technology used by more than 20% of moms is social network MySpace.

 Online Moms Use Facebook, EmailA near-universal 98% of moms with email accounts check them at least once a day. Other online communication technologies with high daily usage rates by moms include Facebook (84%) and news websites (60%). Interestingly, the good old-fashioned telephone has a 60% daily usage rate among moms, as well.

 Online Moms Use Facebook, EmailA high percentage of moms often use email as an educational tool. Eighty-three percent of moms said they often learn new things through email, the highest response rate for any means of communication covered by the survey. Facebook ranked second (76%), while non-technological face-to-face meetings came in a close third (73%).

Other popular educational tools among moms include blogs (66%) and TV (65%).

 Online Moms Use Facebook, EmailWhen it comes to sharing things they have learned, the largest percentages of moms either often eschew technology and do it face-to-face (84%), or employ email (also 84%). Close to 80% use the phone.

Facebook is the only other medium often used by more than half of moms to share learnings, with 69% using “share” and 67% using “like.”

 Online Moms Use Facebook, EmailWho receives all this information that moms are sharing? Unsurprisingly for anyone in a relationship with a mom, 94% share information with their significant other. Ninety percent share with their best friend(s), and slightly more share with close family (such as a mother or sister).
The other two groups of people in a mom’s life most likely to get information from them are girlfriends (86%) and other parents (78%).

American moms are more likely than overall women own a smartphone, according to previously released data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. This makes moms 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years.

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Royal wedding to be streamed online

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royal wedding thumb Royal wedding to be streamed onlineWhen Prince William and Catherine Middleton marry on April 29, they will be the 16th royal couple to wed in Westminster Abbey – but they will be the first to have their nuptials played out, in real time, as a global web event.

But the royals aren’t the only ones using multimedia for the wedding.

Anti-monarchists are using Facebook to organise protests against the cost of the wedding, amid steep public spending cuts by the coalition government.

Other web-users simply see the wedding as a chance to have some royal fun.

More than 120,000 people have joined a Facebook group called Royal Wedding Drinking Game, allowing members to post commands to drinkers watching the proceedings on television.

Spoof accounts are also creeping onto the main social networking sites. One cheeky Twitter page, William-HRH, has over 10,000 followers. ‘Dear deluded subjects, if you have yet to receive your invitation, chances are you never will,’ the faux prince tweets.

An official mobile phone app telling the story of seven past royal weddings has been released but it will have to compete with a host of unofficial apps, ranging from photo galleries to clocks counting down to the big day.

Source: ninemsn

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Harvey Norman raises white flag in online fight

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Harvey Norman thumb Harvey Norman raises white flag in online fightElectronics and furniture retailer Harvey Norman will launch anonline store “within weeks,” signalling it will cease its public battle with the government over internet shopping, according to sources knowledgeable in the matter.

The insiders confirmed a News Ltd report that Gerry Harvey, the retailer’s managing director, would soon unveil a “sizeable internet presence”.

“My heart’s beating very strongly on whether we make any money out of it,” he told News. “I haven’t got any choice. I’ve got to cannibalise our stores.”

The rise of online shopping has put pressure on Australia’s so-called bricks and mortar retailers who face higher costs for staff, distribution and real estate than their internet rivals. The rising value of the Australian dollar has supercharged the trend of local consumers shopping online from retailers based in the US, UK and elsewhere.

That squeeze helped send store-based retailers REDgroup – owner of Borders and Angus & Robertson book shops – into administration last month. Owners of clothing retailer Colorado said today they would have to place the company into administration after a recovery plan was rejected by creditors.

Harvey Norman declined multiple requests for comment on the plans. The retailer extensively upgraded its website in late 2009, adding many needed functions for online sales  – except the ability for consumers to purchase directly.

Back down

Harvey Norman’s decision to compete for internet sales comes after Mr Harvey set off a firestorm of in November when he singled out the federal government for allowing consumers to buy online merchandise valued up to a $1000 from overseas without paying GST.

The retailer later said he would create on offshore website that would skirt paying GST by shipping to consumers directly from China. Rival retailer Myer has already embarked on a similar plan.

Harvey Norman’s planned move online is understood to be under the Harvey Norman brand name. It’s also understood a compromise was reached between Harvey Norman and its franchisees to divide online revenue based on customer locations.

The electronics retailer’s franchise model and extensive property holdings were long considered stumbling blocks to Harvey Norman’s entry into the online market, industry sources said.

Southern Cross equities retail analyst Paresh Patel said the online move was an acknowledgment of the shifting retail environment.

In addition to eroding traditional sales, the shift may also put pressure on commercial property values, he said.

“If sales online take off then what does it mean for the store and the rents they can demand for the store owners?” said Mr Patel.

The structural shift in the way retailing works in Australia wasn’t just an issue for Harvey Norman but for big property owners Westfield and Centro, as well, Mr Patel said.

eBay Australia head of communications Daniel Feiler welcomed Harvey Norman’s move online.

“From eBay’s perspective having more Australian retailers come online is a good thing because we think e-commerce is growing quickly and it’s just going to grow the pie more quickly,” Mr Feiler said.

Story by Chris Zappone www.smh.com.au

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Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

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Comscore Logo thumb Social Networking Accounts for 1 of Every 5 Minutes Spent Online in AustraliacomScore, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market.

The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives.

A complimentary copy of The State of the Internet in Australia can be downloaded at the following link: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/State_of_the_Internet_in_Australia

“2010 was dynamic year for the digital media industry in Australia,” said Will Hodgman, comScore executive vice president for the Asia Pacific region. “Consumers are turning to the Internet with increasing frequency for a vast array of activities including entertainment, commerce, news & information and communication, as digital media becomes embedded in the daily lives of Australians. Look for 2011 to be another year of continued innovation and increased competition as brands vie for consumers’ attention in this rapidly fragmenting digital environment.”

Social Networking Accounts for Nearly 22 Percent of Time Spent

Social Networking accounted for 21.9 percent of Australians’ time online in December 2010, up 5.3 percentage points versus the previous year, and leading as the top online activity. Portals accounted for 19.7 percent, down nearly 10 percentage points from the previous year, while Instant Messengers accounted for 11.6 percent of time, down 7.7 percentage points, as both categories lost share to Social Networking throughout the year. Entertainment which accounted for 9.1 percent of time in 2009, increased 2 percentage points to 11.1 percent.

Comscore thumb Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

Additional key insights from the report include:

In December 2010, Microsoft Sites led as the most-visited Internet property in Australia, followed by Google Sites and Facebook.com. When looking at the top sites by total minutes spent, Facebook.com assumed the #1 spot followed by Microsoft Sites and Google Sites. More Australians visited Retail sites compared to last year, outpacing increases in the global average. Amazon and Apple led as the most-visited retail destinations. Group-buying sites continued to gain traction over the past year. Cudo, an MSN property, currently leads the space with 418,000 unique visitors in December 2010. 3 out of 4 online users in Australia watched online video in December 2010, with an average viewer watching more than 7 hours of video during the month. Nearly 12 million Australians conducted an online search query in December, with an average searcher performing 115 queries. Google Sites accounted for 80 percent of searches in December.

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