iPhone app helps women conceive


iphone11 thumb iPhone app helps women conceive

Forget Gen Y and Z – the new wave of kids are being called I-babies.

Women are now using phone applications to help them know when the best time is to conceive.

They are the new generation of iBabies, children born with the help of an application telling a couple the best time to conceive.

For just a few dollars, women can receive an alarm on their iPhone alerting them to their most fertile days of the month.

‘When we see couples who are trying to become pregnant we advise them to use the same tracking procedure and now it’s available on iPhone it’s great as it is convenient and not costly,’ said Dr Joel Bernstein, medical director of Fertility East.

‘All these trackers do is just work out the perfect time to have intercourse.’

Dr Bernstein it’s becoming common practice, because technology is so ingrained in our lifestyles.

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Mobile Shopping Doubles in 2010

Shopping, yes. Buying? Maybe

Mobile commerce has been slow to catch on. According to Multichannel Merchant, four in five multichannel retailers have no m-commerce presence. But while consumer usage of mobile shopping is still relatively low, it is increasing, prompting firms such as Coda Research Consultancy to predict a doubling of m-commerce revenues in the US this year, to $2.4 billion.

There has also been a doubling in usage of mobile shopping, according to PriceGrabber.com’s “Smartphone Shopping Behavior” survey. In April 2010, 35% of US Web-enabled mobile phone owners said they had participated in some form of mobile shopping in the past year, such as browsing or researching but not necessarily purchasing products. That was up from 17% who said the same in 2009. Still, only 13% actually made purchases via mobile, up from 10% last year.

Among all mobile users, there was a marked willingness to adopt more mobile shopping behaviors over the next two years, though a significant portion of the population indicated they would never be interested in such activities.


Consumers’ greater willingness to shop on the mobile channel rather than buy is supported by other research. Retrevo found in February 2010 that across all age groups Internet users were at least three times as likely to research or compare prices on their phones as they were to make a purchase.

In Q9 2009, four times as many Internet users surveyed by ATG said they researched or browsed via mobile at least weekly than bought.

Among the mobile buyers surveyed by PriceGrabber.com, the top purchases were of digital content for their phones and consumer electronics, with both categories increasing over last year.


PriceGrabber found some of the barriers to further mobile buying were inherent to the medium, with respondents complaining that mobile screens were too small and saying that they simply preferred using a PC because it was easier. About one-third of respondents also said the mobile buying process takes too long, and one-quarter indicated transactions were too difficult to complete.

Low Ad Recall but High Response for Location-Based Services


Mobile location-based services provide a variety of functions, including maps, navigation, friend finders and store locators. According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of US mobile phone users have used a location-based service, and 10% do so at least weekly.

Users of mobiles ages 25 to 34 were the demographic most likely to use location-based services at least once a week, at 22%. iPhone users also came in above average, with 63% using the services weekly. The most common activities were finding nearby points of interest, including stores, locating the user on a map and using navigation services.


Advertisers may not be taking advantage of the opportunities offered by such utilitarian services. A scant 9% of monthly location-based services users said they had noticed ads at least one-half of the time. In contrast, 35% of mobile Web browsers remembered seeing adds most of the time, as did 25% of mobile information searchers.


But among those location-based services users who did see ads, nearly one-half (48%) took action. Only 37% of SMS ad viewers and 28% of mobile Web ad viewers said the same.

“Consumers believe location-based services offer them significant benefits in functionality and relevance,” said Peter A. Johnson, vice president of market intelligence, MMA, in a statement. “Consumers’ significant adoption and appreciation of location-based services opens up enormous new opportunities for brands and agencies to leverage this unique virtue of the mobile channel.”

In Q1 2009, Brightkite found just 4.3% of non-iPhone users and 15.4% of iPhone users recalled seeing mobile ads on location-based services, indicating the ads may be somewhat more prevalent in 2010. A January 2010 survey from R2integrated found that nearly one-fifth of North American marketers planned to use location-based campaigns this year, but that could include non-advertising marketing components.

Commonwealth Bank Releases New Augmented Reality Application for the Australian Market

I first wrote about Augmented Reality applications back in October after I had returned from the Inman Technology conference in San Francisco, if you’d like to read that article, here’s the link to refresh your memory Augmented Reality What is it?

I’ve been patiently waiting for the technology to start to be implemented here in Australia and now its finally arriving with news the Commonwealth Bank have announced the release of their new Augmented Reality iPhone application.

Here’s the media release from the bank:

“Building on Commonwealth Bank’s vision of banking in 2013, the Group is announcing its next digital innovation with the release of its iPhone augmented reality application for anyone buying or selling a home, or simply looking to keep on top of the property market.

The new iPhone application will take property search to a new level, revolutionising the way home buyers search for a home allowing them to make smarter property decisions with virtual reality insight in to any Australian home anywhere, anytime.

The technology is supported by two industry leaders realestate.com.au, the nation’s number one property portal and rpdata.com, Australia’s leading property information and analytics company.

The core functionality of the application utilises ‘augmented reality’ where rich data including past sales history (on more than 95 per cent of properties in Australia), current property listings and recent sales, is mapped on to a real world view through the iPhone’s camera.

Users can also switch to a list or bird’s eye view to pull in insights on properties matching their search criteria. Home hunters can then track their ‘dream house’ in their favourites, send to a friend and make informed decisions with access to detailed suburb profiles revealing demographics, median price, property hotspots and capital growth trends.

According to Mark Murray, General Manager Consumer Marketing, “We are leveraging new technology and continually innovating to deliver convenient, relevant and real-time services to make buying a home easier.

“As Australia’s biggest home lender we have teamed up with rpdata.com and realestate.com.au, to help Australians make an informed decision when it comes to making their biggest financial commitment.

“The new iPhone application will be an industry first in Australia.  Home buyers and sellers can easily access a host of customised information, tools and insights on every home in Australia – for free.

“The application is a significant milestone in our 2013 vision of banking, bringing virtual reality property search to customers right here, right now,” added Mr Murray.

A video demo of the iPhone augmented reality application will be available next week with the application available for download from the Apple App Store, coming soon.”

If you can’t wait to see how the application will work, you can take a look at the video here.

As I mentioned in the opening paragraph I can’t wait to be able to download this application and start playing with it, this hopefully will be the start of more Augmented Reality applications like this, and I’d also like to see the use of GEO Fencing technology and location based applications being employed by business here as well, the use of this technology has many benefits to the end consumer.

Whilst this application is aimed at the real estate buyer, this opens up the potential of this technology to all types of businesses, imagine the impact this type of technology has for restaurants and tourism.

Being able to access prices, menus, consumer reviews and book a table or a room directly from your phone opens up a new world of opportunities for business in this country.

Well done Commonwealth Bank and I hope this is the start of more of these applications being widely adopted by both business and consumers.