Facebook Success Beyond the ‘Like’

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Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into planning and managing their Facebook page as they do a traditional website.

“The rapid adoption of the ‘like’ button and the rise of the Facebook ‘homepage’ are indications that marketing on Facebook has become a necessity for businesses large and small,” said Kimberly Maul, eMarketer writer/analyst and co-author of the new report, “Facebook Marketing: Strategies for Turning ‘Likes’ into Loyalty.” “Yet the fact that some companies have made Facebook the primary way they engage with consumers online raises serious questions about the risks and rewards of marketing within another company’s structure and rules.”

Most Fortune 100 companies now use Facebook for marketing. And HubSpot’s “The 2011 State of Inbound Marketing” report found that 44% of companies in North America see Facebook as critical or important, up from 24% in 2009.

A study from WONGDOODY (now Wong, Doody, Crandall, Wiener) provided a set of benchmarks for Facebook marketers. Among the 84 Facebook brand pages examined, 88% of their operators said they posted video content, 82% solicited fan stories or comments, 79% had their wall open for fan comments and 66% actively replied to fan posts and comments.

These are just some of the tools in marketers’ arsenal to build engagement on Facebook, keep it high, and turn it into something that benefits the bottom line—loyalty.

“‘Like’ is only the beginning,” said Debra Aho Williamson, eMarketer principal analyst and co-author of the report. “It is much harder to sustain the relationship post-click than it is to get consumers to make that first click. A brand’s Facebook fan base is only as strong as the effort put into managing it.”

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Facebook to scan for child porn

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skynews 999258904 thumb Facebook to scan for child pornFacebook’s chief technology officer said the social network will start scanning for child pornography and images of missing children.

Facebook is teaming up with Microsoft and the National Center for Missing and Exploited Children to use photo ‘fingerprint’ technology to search for pictures matching those in the US organisation’s data base.

‘We care deeply’ about stopping abuse, Facebook officer Bret Taylor said while revealing the alliance during testimony at a US Senate Commerce Committee hearing in Washington on mobile phone and internet privacy.

Microsoft PhotoDNA technology used at search engine Bing and online file storage service SkyDrive will be put to work at the world’s leading social network.

PhotoDNA has already evaluated more than two billion digital pictures at Microsoft services, finding 1,000 matches on SkyDrive and 1,500 matches through Bing image indexing, according to Microsoft Digital Crimes Unit associate general counsel Bill Harmon.

‘PhotoDNA identified horrific images on our services that we would have never found otherwise,’ Harmon said.

With Facebook among the world’s largest photo-sharing services, ‘their participation in the PhotoDNA program will significantly expand the program’s impact,’ Harmon added.

Each month Facebook users share more than 30 billion pieces of content including pictures, news stories, blog posts, and web links, according to Microsoft.

‘Identifying graphic child pornography in a sea of content like that is a daunting task, but PhotoDNA is helping to find the proverbial needle in a haystack,’ Harmon said.

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Facebook bans Mark Zuckerberg

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Facebook icon thumb1 Facebook bans Mark ZuckerbergA bankruptcy attorney in Indianapolis has the same name as the creator of Facebook; they’re both called Mark Zuckerberg.

The lawyer, Mark S. Zuckerberg has had his personal Facebook account shut down because the social networking website thought he was lying about his name.

Mark S. Zuckerberg told WishTV it wasn’t the first time Facebook has done this. Two years ago, the Indianapolis attorney was denied a Facebook account because of his name.

He told WishTV, ‘I had to send them copies of my driver’s license, birth certificate and Indianapolis Bar Association license just to get them to believe that I exist and to allow me to set up my page.’

Mark S. Zuckerberg even went as far as to dedicate a site called Iammarkzuckerberg.com to clear his name.

He said to the TV station, ‘Now my name isn’t mine anymore. The website HowManyofMe.com claims that only one Mark Zuckerberg exists in the entire United States. Which one do you think they’re counting?’

This identity confusion has the Indianapolis attorney hoping it was all a ‘misunderstanding on Facebook’s part.’ He told WishTV he’s working on getting his personal Facebook page back.

Mark S. Zuckerberg has a business listing page on Facebook titled ‘Mark Zuckerberg I Bankruptcy Attorney Indianapolis’ with 480 social networkers liking the page.

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7.5 million Facebook users are under 13

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Facebook icon thumb 7.5 million Facebook users are under 13Some 7.5 million of the 20 million minors who used Facebook in the past year were younger than 13, and a million of them were bullied, harassed or threatened on the site, an American study shows.

Even more troubling, more than five million Facebook users were 10 years old or younger, and they were allowed to use Facebook largely without parental supervision leaving them vulnerable to threats ranging from malware to sexual predators, the State of the Net survey by Consumer Reports found.

Facebook’s terms of service require users to be at least 13 years old but many children, or their parents, get around that rule by giving a false birth date when they sign up for the social networking site.

Parents of kids 10 and younger who use Facebook ‘seem to be largely unconcerned’ by their children’s use of the site, possibly because they think a young child is less vulnerable to internet risks, the study says.

But while a 10-year-old might not download pornography on the internet, he or she does ‘need protection from other hazards that might lurk on the internet, such as links that infect their computer with malware and invitations from strangers, not to mention bullies,’ the study says.

More than five million US households have been exposed in the past year to ‘some type of abuse’ via Facebook, including virus infections, identity theft and bullying, says the study, for which 2,089 US households were interviewed earlier this year.

Consumer Reports urged parents to delete their pre-teens’ Facebook accounts — or ask Facebook to do so by using the site’s ‘report an underage child’ form — and to monitor teenage kids’ accounts by friending them or keeping an eye on their activity via siblings’ or friends’ Facebook pages.

It also called on Facebook to ‘beef up its screening to drastically reduce the number of underage members.’

Facebook spokesman Andrew Noyes said in a statement that the social networking site encourages ‘communication between parents/guardians and kids about their use of the internet.

‘Just as parents are always teaching and reminding kids how to cross the road safely, talking about internet safety should be just as important a lesson to learn,’ Noyes said.

But he also stressed ‘just how difficult it is to implement age restrictions on the internet’ and said there is ‘no single solution to ensuring younger children don’t circumvent a system or lie about their age.’

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Facebook Most Satisfies SMBs

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borrell social satisfied apr 2011 thumb Facebook Most Satisfies SMBsFacebook is the social network with the highest rates of satisfying small-to-mid-sized businesses (SMBs), according to a Q1 2011 survey conducted by Borrell Associates. Data from “SMB Survey – Wave 3? indicates that a total of 76.5% of SMBs are somewhat or very satisfied with their Facebook pages.

In contrast, only about 6.6% of SMBs are very or somewhat satisfied with their MySpace pages, and 78% do not use MySpace. Facebook’s non-usage rate is only about 2%.

Twitter follows Facebook with about 38% of SMBs very or somewhat satisfied with their Twitter page, and another 37% not using Twitter.

 Facebook Most Satisfies SMBsAbout two-thirds (67%) of SMBs use social networks to communicate one-on-one. Twenty-eight percent do not perform one-to-one communication via social networks, and 6% don’t know.

A little more than one-third (36%) of SMBs have been contacted by an advertiser to conduct mobile-based advertising/marketing campaigns in the past 12 months. Fifty percent have not, and 13% don’t know (total equals less than 100% due to rounding).

A solid 85% majority of SMBs say they have not conducted any mobile advertising/marketing campaigns in the past year. About 12% say they have and 3% don’t know.

 Facebook Most Satisfies SMBsLooking forward, a smaller 54% majority of SMBs are either not very likely (30%) or not at all likely (24%) to incorporate mobile into their advertising and marketing efforts this year. Another 22% are somewhat likely, with only 12% saying they are very likely to use mobile advertising/marketing, the same percentage who don’t know.

Facebook has eclipsed previous social sign-in favorite Google as the leading social sign-in (SSI) site among users of the Janrain Engage social connection service. During Q1 2011, Janrain recorded a preference for Facebook SSI among 35% of Engage users, compared to 31% who preferred Google.

SSI allows users to sign into a restricted access site using existing sign-in data, rather than having to create a new account.

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Online Moms Use Facebook, Email

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A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online communication technology used by more than 20% of moms is social network MySpace.

 Online Moms Use Facebook, EmailA near-universal 98% of moms with email accounts check them at least once a day. Other online communication technologies with high daily usage rates by moms include Facebook (84%) and news websites (60%). Interestingly, the good old-fashioned telephone has a 60% daily usage rate among moms, as well.

 Online Moms Use Facebook, EmailA high percentage of moms often use email as an educational tool. Eighty-three percent of moms said they often learn new things through email, the highest response rate for any means of communication covered by the survey. Facebook ranked second (76%), while non-technological face-to-face meetings came in a close third (73%).

Other popular educational tools among moms include blogs (66%) and TV (65%).

 Online Moms Use Facebook, EmailWhen it comes to sharing things they have learned, the largest percentages of moms either often eschew technology and do it face-to-face (84%), or employ email (also 84%). Close to 80% use the phone.

Facebook is the only other medium often used by more than half of moms to share learnings, with 69% using “share” and 67% using “like.”

 Online Moms Use Facebook, EmailWho receives all this information that moms are sharing? Unsurprisingly for anyone in a relationship with a mom, 94% share information with their significant other. Ninety percent share with their best friend(s), and slightly more share with close family (such as a mother or sister).
The other two groups of people in a mom’s life most likely to get information from them are girlfriends (86%) and other parents (78%).

American moms are more likely than overall women own a smartphone, according to previously released data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. This makes moms 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years.

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9 in 10 Marketers Use Facebook

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socialmediaexaminer social media tools apr11.thumbnail 9 in 10 Marketers Use FacebookNine in 10 marketers (92%) use the Facebook social network as a marketing tool, according to a new survey from SocialMedia Examiner. Data from “2011 Social Media Marketing Report” indicates Facebook is the most popular social network among marketers by a wide margin.

The second-most-popular social network among marketers, Twitter, has an 84% adoption rate, meaning Facebook is almost 10% more popular than its closest competitor as a marketing tool. The professional networking site LinkedIn comes in third with 71% marketer adoption. Rather than a specific network, blogs follow with 68% usage, and YouTube/other video sites are used by 56% of marketers.

There is a substantial dropoff of more than 50% between the marketer adoption rates of YouTube/other video sites and their closest competitor, social bookmarking/news sites, used by only 26% of marketers. MySpace comes in last with only 6% adoption as a marketing tool.

 9 in 10 Marketers Use FacebookIn addition to being the social network used most frequently by marketers, Facebook is also the social network the highest percentage of marketers (70%) want to learn more about. There are some discrepancies between this list and the list of most popular social networks, as blogs closely follow with 69% of marketers wanting to learn more.

Social bookmarking/news sites and Twitter tie for third with 59% of marketers wanting to learn more, and 55% want to learn more about both LinkedIn and YouTube/other video sites. About 67% more marketers want to learn more about MySpace (10%) than are currently using it.

Ninety-three percent of marketers use social media to market their businesses, according to other survey findings. Data from “2011 Social Media Marketing Report” also indicates a significant 90% of marketers said that social media is important to their businesses.

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Facebook to Surpass Yahoo! in Display Ad Revenues This Year

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For the first time, the largest share of US display ad revenues will go to Facebook, eMarketer estimates. The social network’s 80.9% growth in display ad revenues, to $2.19 billion this year, will mean Facebook sees 21.6% of all US display ad dollars.

That will put it ahead of Yahoo!, where eMarketer estimates display revenues will be up 16%. Yahoo!’s market share will inch up to 16.4%, while display gains at Google push the site’s share of display spending to 12.6%. Meanwhile, AOL will drop from 5.3% of display ad revenues in 2010 to 4.4% this year.

“Yahoo!’s US display ad revenues will increase by double digits each year from 2010 through 2012. Despite that, not only will Facebook’s display revenues surpass Yahoo!’s this year, Google’s revenues will exceed Yahoo!’s next year,” said David Hallerman, principal analyst at eMarketer. “What that leapfrogging trend confirms is the strong demand among brand marketers for online display ad placements.”

In the search market, Google will solidify its position as the top site with an increase in market share of nearly 4 percentage points, to 75.2%. eMarketer expects Microsoft, where search revenues will be up 16.4% in 2011, to increase its market share slightly for the next two years, while search revenues at Yahoo! will continue a slow decline, dropping to $1.1 billion this year from $1.28 billion in 2010.

Declines will also continue at AOL throughout the forecast period.

“Even as some observers expect Google’s search revenues to fall due to competition from Bing, the reported revenue reality shows that after a relatively ‘slow’ Q1 2010, net US ad revenues at Google grew by 27% or more each of the following three quarters,” noted Hallerman. “It will be hard for Bing to stop the Google juggernaut, and, in fact, Bing’s search gains are basically accompanied by Yahoo!’s search losses.”

“In fact, Google’s gains in search will help its display business, and vice versa, as more and more marketers will see the benefits of linking those two ad formats through a single provider,” said Hallerman. “That same trend will help Microsoft—but not as much as Google—since Bing’s search dollars are a mere fraction of the marketer investment with Google.”

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‘Hacked’ boy’s Facebook page: 4000 respond to open house party

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Facebook thumb1 Hacked boys Facebook page: 4000 respond to open house partyQueensland Police have issued a warning about social network security after a teenager’s Facebook site was hacked and thousands of people responded to an open house party.

Police were told about the situation by Twitter and contacted the South Brisbane family who said they were not holding a party this weekend and were unaware their teenage son’s Facebook site had been tampered with.

The boy’s father said it was a warning to them about internet security.

He said his son panicked and told him his Facebook site had been hacked when the number of people saying they were coming to the party started to climb, eventually reaching around 4,000.

“The first thing I thought of was, ‘how am I going to be able to control this’, because the numbers of people coming just kept climbing, it was crazy,” the father said in a statement.

“I told my son that he better tell everyone that the party wasn’t happening and no-one was coming in the front gate.”

“This is a real eye-opener for us. We immediately posted online that the party has been cancelled and the account had been hacked,” the father said.

Police said they would be on hand at the weekend to make sure would-be partygoers did not disturb the people living at the address.

Story source: http://www.smh.com.au/

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