9 in 10 Marketers Use Facebook

socialmediaexaminer social media tools apr11.thumbnail 9 in 10 Marketers Use FacebookNine in 10 marketers (92%) use the Facebook social network as a marketing tool, according to a new survey from SocialMedia Examiner. Data from “2011 Social Media Marketing Report” indicates Facebook is the most popular social network among marketers by a wide margin.

The second-most-popular social network among marketers, Twitter, has an 84% adoption rate, meaning Facebook is almost 10% more popular than its closest competitor as a marketing tool. The professional networking site LinkedIn comes in third with 71% marketer adoption. Rather than a specific network, blogs follow with 68% usage, and YouTube/other video sites are used by 56% of marketers.

There is a substantial dropoff of more than 50% between the marketer adoption rates of YouTube/other video sites and their closest competitor, social bookmarking/news sites, used by only 26% of marketers. MySpace comes in last with only 6% adoption as a marketing tool.

 9 in 10 Marketers Use FacebookIn addition to being the social network used most frequently by marketers, Facebook is also the social network the highest percentage of marketers (70%) want to learn more about. There are some discrepancies between this list and the list of most popular social networks, as blogs closely follow with 69% of marketers wanting to learn more.

Social bookmarking/news sites and Twitter tie for third with 59% of marketers wanting to learn more, and 55% want to learn more about both LinkedIn and YouTube/other video sites. About 67% more marketers want to learn more about MySpace (10%) than are currently using it.

Ninety-three percent of marketers use social media to market their businesses, according to other survey findings. Data from “2011 Social Media Marketing Report” also indicates a significant 90% of marketers said that social media is important to their businesses.

tt twitter micro3 9 in 10 Marketers Use Facebook


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