Twitter, Facebook Leading Social Media Marketing Tools

The Twitter and Facebook online social networks are neck-in-neck competition to be the most used social media marketing tools by marketers, according to a new survey from SocialMediaExaminer.com.

Almost 9 in 10 Marketers Use Twitter, Facebook
Responses to the “2010 Social Media Marketing Industry Report” indicate that 88% of marketers use Twitter and 87% use Facebook. The LinkedIn online professional networking platform follows with 78% usage. Seventy percent of marketers use blogs. All other types of social media marketing tools pale in comparison, with YouTube and other video sites having the next-highest usage rate (46%).

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An earlier version of this survey released in 2009 indicated that Facebook was in fourth place at 77%, and blogs were in second place at 79%. It would appear that blogs, while still popular, are used less and Facebook is clearly growing in popularity as a marketing tool.

Owners of small businesses were more likely to use LinkedIn than employees working
for a corporation. Another interesting finding was that men were significantly more
likely to use YouTube or other video marketing than women (51.2% of all men compared
to only 42.6% of women).

Newbies Prefer Facebook
For those just getting underway with social media marketing, Facebook is ranked as their
number one choice (80%), followed by Twitter (71%) and LinkedIn (67%). Blogs follow in distant fourth place with 43% usage, and no other form of social media marketing reaches even a one-third usage rate.

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Recent Vets Use Twitter, Facebook
Marketers who have been using social media marketing for a few months prefer Twitter (92%) and Facebook (88%) even more than the general population of marketers. Other preferences are generally similar to the general marketing population.

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Experienced Hands Tweet
Among marketers who have been using social media marketing for a few years or more, Twitter usage is nearly universal (96%). Facebook follows with 91%. Social media veterans also use LinkedIn (89%) and blogs (86%) at significantly higher levels than the general marketing population.

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Interestingly, more than half of long-term social media marketing veterans also use video sites (61%). This segment’s usage of every form of social media except MySpace (11%) is significantly higher than the general population.

Most Marketers Use Social Media, But are Used to It
A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to other survey findings from SocialMediaExaminer.com. Nine in 10 marketers (91%) are currently using social media as part of their marketing efforts.

However, a significant combined 65% of marketers have either just started using social media (22%) or only been using it for a few months (43%). Another 31% have been using social media for a few years, up from 23% in 2009. Tellingly, only 3% of marketers have no experience with social media but plan to use it, while 0% of marketers have no experience with social media and no plans to use it.

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